The role of SEO

The creation of search engines on the Internet, such as Google, Yahoo! or Bing, opened at the time a path full of opportunities, both for users and for brands, for example if you are a plastic surgeon, when someone searches cosmetic surgery Tijuana, you will want to be the first option in the search engine.

So with so many options it was only a matter of time that SEO, or Search Engine Optimization, will be developed, according to its acronym in English, as a new way to gain visualization within the searches carried out by Internet users.

One of the keys to gain greater authority among search engines like Google is that the website must be optimized at 100% for your requirements. That is, it must be a responsive portal, fast loading and having quality content.

The search engine positioning consultancy is one of the most requested services among the agencies.

Digital marketing and brands have common goals: to attract new customers and meet their needs to gain loyalty.

For example, when purchasing a smartphone, consumers want to simplify their lives (with technologies such as facial recognition), capture their family memories (paying special attention to the camera) and reduce their concerns (with features such as resistance to water or dust).

Humans feel the panic, success or happiness of others. A person who observes another walking the tightrope, probably feels as much nervousness and anxiety as if he himself were in danger. In the same way that watching a child injure his knees can make him feel sad or afraid. These feelings are not real, they are not being experienced directly, but brain neurons make you practically feel that way.

On a cellular level, it is what is known as mirror neurons, involved in learning processes and also in empathy. These neurons play a very important role when brand promises come into play and they can achieve engagement.

Mirror neurons come into play when you promise your consumer to solve their problems, create happiness, make a dream come true or alleviate their pain through storytelling, images, video, testimonials, content or case studies.